He puts much of his success down to his work with national award winning lifestyle photographer Annabel Williams. “Winning this award for the second year running proves that our decision to move towards contemporary lifestyle photography is definitely the way forward for Avon Studios,” he said.
Since moving away from traditional portraiture towards contemporary lifestyle photography Avon has seen a surge in the number of wedding and portrait bookings – many of which are through referrals from happy customers.
His work has caught the eye of a number of national magazines including You and Your Wedding and glossy lifestyle publication The Warwickshire and Worcestershire County Magazine which recently ran a double page feature on how Andrew was at the forefront of stylish modern photography.
This latest collection of awards will ensure Avon’s order books fill up quickly. With the new year a traditionally busy time for taking bookings for spring and summer weddings Andrew is not expecting much of a holiday this year – apart from his prize in Japan.
Although Avon Studios is based in Warwickshire, much of its wedding and portrait work is for clients in the home counties, London and other shires. These latest awards and the national publicity they will earn the studios means even more couples will venture away from their own local firms towards someone who’s fast becoming one of the country’s leading photographers.
The awards will also mean an increase in interest in Avon’s contemporary photography – relaxed, spontaneous images which capture the real person,rather than the traditional contrived style so often associated with family portraits. The images are often taken in unusual or stunning locations – at the country houses of the customer, against a rural backdrop or in a contemporary and initially uninspiring setting – a rusty gateway or a modernchrome industrial warehouse.
“Today’s contemporary style is informal and natural. It’s important the session is fun and relaxing – particularly with children – or you won’t get this.” explained Andrew.