An award winning South Warwickshire photographic studio has become one of the first photo labs in the country to use text messaging to let customers know when their films are ready.
The shrewd move by Avon Studios in Wellesbourne, is proving a real hit, particularly as the majority of its photo processing customers are aged between 16 and 25.
“As most of customers for our one hour service are from the Warwickshire College they love this idea – it’s a medium they respond to, it’s immediate, exciting and means wherever they are they know they can pop in and pick up their photographs,” said Avon Studios lifestyle photographer Sophie Taylor.
Sophie is anticipating an increase in customers for their film & digital printing service as a result of the novel new system.
“An added bonus is we can let our customers know about special offers and remind them to stock up on film and memory cards if they’re going on holiday. It makes life easier for them – and of course helps us improve our business. So everyone’s happy!”